If you’re new in the car servicing business or you’re looking for a way to advance your business, read the article below and learn some useful tips on gaining your customers trust and build a good name for yourself.
1. Employ certified mechanics
Having a team of professional that are certified and properly trained for automotive servicing and repairs enhances your reliability and guarantees the quality of the service you offer to your customers.
Car owners want to make sure that they’re leaving their vehicles in safe hands and that no additional repairs or costs will occur after they entrust you with their car. Value the trust they give you and provide them with a service that will preserve their drivers’ safety.
Open up the door for apprentices and pass on knowledge to young individuals that want to work in the field of car servicing.
2. Keep yourself informed
Follow the latest technologic advancements and the new vehicle releases. Visit car fairs and follow courses for car servicing and car repair. If you want to be a successful and prominent in the auto service field make sure you’re ahead of the others and you keep the pace of time. New technologies are approaching fast so don’t let them catch you unprepared. In times of big changes come big opportunities for the ones that adapt fast and think ahead of their time.
3. Use authentic spare parts
When it comes to car repair and car parts replacement, make sure that you invest in original spare parts produced by a vehicle manufacturer. I wouldn’t go on explaining why this is important, since you as a professional in the field already know this, but I’d like to give you the customer’s perspective on this one.
Rational car owners would pay a higher amount for an original spare part because they know that the repair would stand up the standards set up by the brand they trusted in the first place.
4. Hire MOT technicians
Hire car service professionals that have been certified to perform MOT tests. Since MOT’s are mandatory for all drivers that own a car older that three years, you create a special target group of reacquiring customers.
5. Establish a good communication with customers
Work on your and your team’s customer service skills and create a customer oriented atmosphere. Some of your customers might be pretty stressed out when they hire you and it’s your job to reassure them that their vehicle will be as good as new when they get it back. Being customer friendly will build you a good reputation and you’ll get new customers after the kind words have been spread.
6. Go online
Promote your business on the internet. The vast possibilities that the internet offers you might boost your business if you create a good strategy for promotion.